MSc Digital Marketing and Artificial Intelligence

The MSc in Digital Marketing and Artificial Intelligence at SKEMA Business School is a comprehensive program designed to equip students with advanced knowledge and skills in the rapidly evolving fields of digital marketing and the utilization of artificial intelligence. The curriculum delves into key concepts such as consumer behavior, data analytics, digital strategy, and AI applications in marketing. Students will engage in practical projects that mimic real-world scenarios, fostering both creative and analytical thinking.

The course structure includes a mix of core modules and elective courses, allowing for a tailored learning experience. Core subjects may cover topics such as digital marketing analytics, machine learning in marketing, and social media strategies. Additionally, hands-on workshops and collaborative projects enhance students' understanding of how digital tools can drive marketing effectiveness.

By studying this program, students will gain essential skills such as data-driven decision making, strategic planning, and modeling consumer insights through AI technology. Graduating from SKEMA in this course offers a unique edge in the global marketplace where digital and AI skills are in high demand. Moreover, studying in this university's country provides an opportunity to immerse in a vibrant business ecosystem known for innovation and technology.

Candidates typically need a bachelor's degree in a related field such as marketing, business administration, or information technology. A strong academic background and relevant work experience may also enhance the application. Furthermore, a portfolio showcasing marketing projects or AI-related work can be beneficial.

Applicants are usually expected to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. Common benchmarks include an IELTS score of 6.5 or above, or a TOEFL score of 90 or higher. Other equivalent qualifications may also be considered.

International students must ensure they meet the visa requirements for studying in the destination country. This typically involves obtaining a student visa and presenting required documents, such as proof of admission, financial stability, and health insurance. It is advisable for students to check the official immigration and study visa guidelines provided by the country’s government.

• Digital Marketing Specialist
• AI Marketing Analyst
• Content Strategist
• Social Media Manager
• Marketing Data Scientist
• eCommerce Manager
• Brand Strategist
• Digital Project Manager