Administration des affaires - marketing

Programme Overview

The Bachelor's Degree in Business Administration with a specialization in Marketing at the University of Moncton provides students with a comprehensive understanding of the essential aspects of business, focusing on marketing strategies and practices. This course is designed to develop both theoretical knowledge and practical skills, allowing students to analyze market trends, consumer behavior, and the overall business environment.

The curriculum typically covers a range of subjects including marketing principles, digital marketing, consumer psychology, and international marketing. Students engage in real-world projects, case studies, and collaborative group work, which enhances their problem-solving abilities and teamwork skills, essential for any business environment.

By studying in Canada, particularly at the University of Moncton, students benefit from a multicultural environment, access to a case study-rich curriculum, and networking opportunities with industry professionals both locally and globally. The city’s vibrant business landscape allows for hands-on learning experiences, helping students to prepare for their future careers in marketing.

Entry Requirements

Candidates typically need to have completed secondary education with a strong foundation in relevant subjects such as mathematics and social sciences. Additionally, students are often expected to demonstrate a passion for business and marketing through extracurricular activities or work experiences. A personal statement and letters of recommendation may also be required to assess the candidate's suitability for the program.

English Language Requirements

International applicants are usually required to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. A minimum score of 6.5 in IELTS or 80 in TOEFL may typically be expected, but exact requirements should be verified with the university.

International Requirements

International students must obtain a student visa to study in Canada, and this typically requires submitting proof of acceptance from the university, proof of financial support, and language proficiency. It is important for students to check the official immigration and visa requirements specific to their situation to ensure a smooth application process.

Career Outcomes

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• Sales Manager
• Advertising Executive
• Public Relations Officer
• Product Manager