Master's Degree Business & Management Full Time

MSc International Marketing & Business Development

at SKEMA Business School · France

Duration

1 ou 2 ans

Intake

Fall, Spring

Mode

Full Time

Tuition

On request

Campus

Belo Horizonte (Brésil), Lille (France), Paris (France), Raleigh (États-unis), Sophia Antipolis (France), Suzhou (Chine)

About this program

The MSc International Marketing & Business Development program at Ecole Supérieure de Commerce de Lille equips students with advanced skills in marketing and business strategies tailored for the international market. This course covers critical aspects of international business, including market research, brand management, digital marketing, and business expansion strategies. Students will engage in practical case studies and real-world projects, allowing them to apply theoretical concepts to practical challenges faced by businesses operating on a global scale.

The coursework is designed to provide a comprehensive understanding of cultural influences on marketing strategies, thus preparing students to adapt their approaches in diverse international environments. The structure of the program typically includes core modules, elective courses, and a final dissertation or project that allows students to delve deeper into specific areas of interest within international marketing and business development.

Studying in France, a hub for international business and marketing innovation, offers students unique insights and networking opportunities. Students will benefit from the rich cultural exchange and the chance to learn from leading industry professionals and academic experts, enhancing their global perspective and employability in the workforce.

Entry requirements

Typically, candidates should possess a bachelor's degree or equivalent in business, marketing, or a related field. Relevant professional experience may also be considered, along with strong analytical and communication skills.

English: Applicants are generally expected to demonstrate proficiency in English, with average requirements around an IELTS score of 6.5 or TOEFL score of 90, though specific thresholds may vary. It is advisable to check the exact requirements with the university.

International students: International students need to secure a student visa, which typically requires proof of acceptance to the program, financial stability, and accommodation arrangements. It's essential to check the official requirements for your country of origin and ensure all documentation is in order before applying.