Bachelor Marketing & Business

The Bachelor in Marketing & Business at IDRAC (Institut de recherche en action commerciale) provides a comprehensive understanding of marketing principles, business strategies, and consumer behavior. This course is designed for students interested in the dynamic field of marketing and equips them with the skills necessary to thrive in a competitive business environment. Throughout the program, students will engage in various modules that explore marketing techniques, analytics, organization management, and digital transformation.

Students will typically follow a structured curriculum that includes core subjects such as market research, brand management, sales techniques, and e-commerce strategies. The program also emphasizes practical learning through case studies, group projects, and internships, allowing students to apply theoretical concepts in real-world situations. This hands-on approach prepares graduates to effectively navigate the challenges faced by businesses in today’s global marketplace.

Graduates of the Bachelor in Marketing & Business will develop essential skills including critical thinking, effective communication, project management, and an understanding of ethical marketing practices. Studying in the country known for its vibrant culture and strong economy provides students with unique insights into international markets and networking opportunities with industry professionals.

Applicants to the Bachelor in Marketing & Business typically need a high school diploma or equivalent qualifications. Additional prerequisites may include strong academic performance in relevant subjects such as mathematics and social sciences. Prospective students should also demonstrate an interest in business concepts and marketing practices.

International students are usually required to demonstrate proficiency in English through standardized tests. Generally, a minimum score of 6.0-7.0 in the IELTS or a comparable score in TOEFL is expected. It’s essential for students to verify the exact English language requirements as they can vary by program.

International students must obtain a student visa to study in the country. Typical requirements may include a valid passport, proof of enrollment in the program, evidence of financial support, and health insurance. It is crucial for students to check the official visa requirements as they can differ based on nationality.

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Sales Executive
• Digital Marketing Specialist
• Product Manager
• Business Development Officer