Master of Business Administration (MBA)
American Graduate School in Paris
at IDRAC (Institut de recherche en action commerciale) · France
Duration
4 years
Intake
Fall, Spring
Mode
Full Time
Tuition
On request
Campus
3 campus
The Bachelor in Marketing & Business with a specialization in Entrepreneurship at IDRAC provides students with a comprehensive understanding of the dynamics of the marketplace. This program focuses on blending theoretical knowledge with practical applications, thereby preparing students for the fast-paced world of business and entrepreneurship. Students will delve into subjects such as consumer behavior, marketing strategies, business development, and financial management, allowing them to cultivate a well-rounded business acumen.
This degree is structured to include a blend of lectures, case studies, group projects, and internships, enabling students to gain real-world experience. Courses are designed to enhance critical thinking, problem-solving, and strategic planning skills, essential for any aspiring entrepreneur. In addition to core business topics, students will explore innovative approaches to entrepreneurship, fostering creativity and adaptability.
Studying in the university's country offers a rich cultural experience and exposure to diverse business environments. The country’s reputation as a hub for innovation and entrepreneurship offers students valuable networking opportunities with industry leaders and access to a wealth of resources aimed at nurturing future business leaders.
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