Bachelor Marketing & Business – Spécialisation Marketing Digital & Réseaux Sociaux

Course Overview

The Bachelor Marketing & Business program with a specialization in Digital Marketing and Social Networks offered by IDRAC is designed to equip students with the essential knowledge and skills required to thrive in a dynamic digital landscape. This program covers various aspects of marketing, focusing on how businesses can utilize digital platforms and social media to engage with their audience effectively. Students will delve into topics such as content creation, digital advertising, social media strategy, data analytics, and consumer behavior.

Throughout the course, students will engage in practical projects and case studies that simulate real-world marketing scenarios. The curriculum is structured to foster critical thinking and innovative problem-solving skills, encouraging students to develop robust marketing strategies that align with contemporary business needs. The program also emphasizes the importance of understanding consumer psychology and market trends to create effective marketing campaigns.

Studying at IDRAC allows students to immerse themselves in a vibrant academic environment within a country known for its strong emphasis on entrepreneurship and innovation. The diverse cultural backdrop enriches the learning experience, allowing students to collaborate with peers from various backgrounds, thereby broadening their perspectives in marketing.

To apply for the Bachelor Marketing & Business program, students are typically required to have completed secondary education (high school diploma or equivalent). Strong analytical skills, creativity, and a passion for marketing are highly valued. In some cases, a preliminary foundation in marketing or business may be advantageous but is not mandatory.

International students are generally expected to demonstrate proficiency in English equivalent to an IELTS score of 6.0 or a TOEFL score of 80. It’s important to verify the specific requirements through official resources, as they may vary by year.

International students need to obtain a student visa to study in the country. Applicants must provide relevant documents, including proof of admission, financial stability, and health insurance. It is essential for students to check the official immigration website for the specific visa application requirements and guidelines.

• Digital Marketing Manager
• Social Media Strategist
• Brand Manager
• SEO Specialist
• Content Marketing Manager
• E-commerce Manager
• Marketing Analyst
• Public Relations Specialist