Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising)

The Bachelor of Communication (Hons) degree at Hong Kong Baptist University offers a comprehensive exploration into the fields of Journalism and Digital Media, as well as Public Relations and Advertising. This program is designed to equip students with both theoretical knowledge and practical skills necessary for effective communication in today's fast-paced media landscape. The curriculum is structured to provide a blend of lectures, hands-on projects, and internships, ensuring that students gain real-world experience alongside academic learning.

Throughout the course, students engage in a variety of subjects including media ethics, digital storytelling, crisis communication, and audience research. This coursework fosters critical thinking, creativity, and proficiency in advanced communication technologies. The program encourages students to develop a strong sense of social responsibility and ethical practices in their future careers.

Studying this program in Hong Kong allows students to experience a vibrant and multicultural environment, providing a unique perspective on communication practices in Asia. The city serves as a dynamic hub for media, technology, and culture, making it an ideal location for aspiring communication professionals.

Applicants should have completed secondary education equivalent to the Hong Kong Diploma of Secondary Education (HKDSE) or GCE A-Level qualifications. A strong aptitude in English and a background in subjects related to communication, media, or arts is advantageous. Evidence of extracurricular involvement or any relevant work experience in communication can also enhance an application.

International applicants are typically required to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. A minimum score of 6.5 in IELTS or 79 in TOEFL is usually expected, but students should verify the exact requirements based on the university's official guidelines.

International students intending to study at Hong Kong Baptist University will need to apply for a student visa. Necessary documents typically include a valid passport, acceptance letter from the university, financial proof, and completed visa application forms. It is advisable for students to check the official immigration requirements for international students visiting Hong Kong.

• Journalist
• Public Relations Specialist
• Digital Media Strategist
• Advertising Executive
• Content Creator
• Media Planner
• Corporate Communications Manager