Business Administration - Marketing Management

The Bachelor's Degree in Business Administration with a concentration in Marketing Management at California State Polytechnic University-Pomona equips students with the foundational knowledge and practical skills needed to excel in the competitive field of marketing. This program covers essential topics such as marketing strategies, consumer behavior, market research, digital marketing, and brand management. Through a combination of theoretical learning and hands-on experiences, students gain insights into how organizations identify and meet consumer needs.

The curriculum is designed to provide a well-rounded education, combining core business principles with specialized marketing concepts. Students can expect to engage in projects that require analytical thinking, creativity, and effective communication, preparing them for real-world challenges. Opportunities for internships and networking within California's vibrant business sector further enhance their learning experience.

Graduates of this program develop critical skills such as strategic planning, market analysis, and the ability to interpret market trends. Studying in California, a hub for innovation and global business, offers students a unique opportunity to interact with diverse industries and professionals, enriching their educational journey and cultural understanding.

Applicants to the Bachelor’s Degree in Business Administration - Marketing Management should have completed their secondary education with a strong academic record. Admissions will typically consider the following:

• High school diploma or equivalents from recognized institutions
• Strong grades in mathematics and English
• Completion of prerequisite college courses may be necessary

All applicants must demonstrate proficiency in the English language. Typical requirements include:

• IELTS: Minimum overall score of 6.5
• TOEFL: Minimum score of 80 (iBT)

International students interested in studying in the U.S. must have a valid passport, an acceptance letter from CPP, and proof of sufficient financial resources. Additionally, students are required to apply for a student visa. It is essential to check the official U.S. embassy or consulate for detailed visa requirements and documentation.

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• Sales and Promotions Manager
• Product Manager