Bachelor's Degree Marketing Full Time

Business Administration: Marketing and Information Systems

at California State University, Fullerton · United States

Duration

4 years

Intake

Fall, Spring

Mode

Full Time

Tuition

On request

About this program

The Bachelor’s Degree in Business Administration with a concentration in Marketing and Information Systems at California State University-Fullerton is designed to equip students with the essential skills for understanding the dynamics of business in a digital world. This interdisciplinary program integrates marketing principles with the latest information technologies, fostering a comprehensive understanding of consumer behavior and data analysis.

Throughout the course, students will engage in a variety of modules that cover topics such as digital marketing strategies, database management, and the role of information systems in decision-making processes. The curriculum is structured to promote critical thinking, problem-solving, and effective communication skills, which are crucial in today's fast-paced business environment.

A strong emphasis is placed on hands-on learning experiences, including projects, case studies, and internships, enabling students to apply theoretical knowledge to real-world scenarios. Studying in California, a global hub for business innovation and technology, offers students the unique opportunity to connect with industry leaders and gain insights into current market trends.

Entry requirements

To be eligible for this program, students typically need a high school diploma or equivalent, along with a strong academic background in mathematics and English. Additional coursework in business or social sciences may be beneficial.

English:

International students are usually required to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. A minimum score of around 6.5 (IELTS) or 80 (TOEFL) is often expected for admission.

International students:

International students must obtain a student visa to study in the United States. This generally involves providing proof of enrollment, financial stability, and other necessary documents. It is essential for students to check the official website for specific visa requirements and application guidelines.