Bachelor's Degree Business & Management Full Time

Integrated Marketing Communication

at Chaminade University of Honolulu · United States

Duration

4 years

Intake

Fall, Spring

Mode

Full Time

Tuition

On request

About this program

The Integrated Marketing Communication (IMC) Bachelor's Degree at Chaminade University of Honolulu provides students with a comprehensive understanding of how to effectively communicate across various marketing channels. The program emphasizes the integration of traditional marketing strategies with digital communication techniques, preparing students for the fast-evolving marketplace. Students will explore various topics, including branding, consumer behavior, media planning, and public relations, which are crucial for building and maintaining customer relationships.

The course structure is designed to blend theoretical knowledge with practical application, ensuring graduates possess a well-rounded skill set. Students have the opportunity to participate in hands-on projects, internships, and collaborations with businesses located in the vibrant Honolulu area. This practical approach allows students to apply their learning in real-world scenarios, fostering creativity and strategic thinking.

Throughout the program, students will develop key skills such as effective communication, critical thinking, data analysis, and digital marketing strategies. They will also gain insights into the cultural nuances of marketing, particularly relevant in a diverse region like Hawaii. Studying at Chaminade University not only allows students to gain an education from a reputable institution but also equips them with the tools to thrive in an interconnected global marketplace.

Entry requirements

Typically, applicants are expected to have completed secondary education with a strong focus on subjects such as English, mathematics, and social sciences. Additionally, a portfolio of creative work or relevant experience may be beneficial.

English: Students should demonstrate English proficiency, typically through an IELTS score of 6.0 or a TOEFL score of 80. Additional provisions may be available for students who need to improve their language skills.

International students:

International students must apply for a student visa and provide documentation such as proof of acceptance, financial support, and health insurance. It's important for prospective students to verify the specific visa requirements with official immigration resources or the university's international office.