Marketing Major, B.B.A. (Digital Marketing and Analytics Concentration)

The Bachelor of Business Administration (B.B.A.) with a major in Marketing at East Tennessee State University provides students with a comprehensive understanding of marketing principles, especially focusing on digital marketing and analytics. This program is designed to equip students with the knowledge and skills necessary to thrive in today’s technology-driven landscape. Students explore key areas such as consumer behavior, marketing strategy, market research, and digital platforms.

The curriculum is structured to include core business courses along with specialized marketing classes. Students will engage in hands-on projects and case studies to apply theoretical knowledge in real-world scenarios. Additionally, the program emphasizes analytical skills through courses focused on data analytics and the use of digital tools for marketing campaigns.

While studying in the United States, students gain insights into the practices of various industries and learn from experienced faculty members who bring a wealth of knowledge and expertise. The program not only prepares students for marketing roles but also fosters critical thinking and problem-solving skills that are essential in business today.

Applicants to the Marketing Major should have completed secondary education with a strong academic record. A background in mathematics, business studies, or a related field is advantageous. In addition, candidates should possess a demonstrated ability to communicate effectively, both in writing and verbally.

International students are typically required to demonstrate proficiency in English. A minimum IELTS score of 6.5 or a TOEFL score of 79 is often expected, but applicants should verify specific requirements with the university's admissions office.

International students need to check the official immigration and visa requirements for studying in the United States. Generally, students will require a student visa and must provide proof of acceptance into an accredited program, financial documentation, and sometimes health insurance. It is advisable to consult the university's international student office for detailed guidance.

• Digital Marketing Specialist
• Marketing Analyst
• Social Media Manager
• Brand Manager
• Market Research Analyst
• E-commerce Manager