Digital Marketing BSc (Hons)

The BSc (Hons) in Digital Marketing at Aston University covers a broad spectrum of marketing principles with a strong focus on the digital landscape. Students will explore the evolution of digital marketing strategy, including social media marketing, search engine optimization (SEO), and content creation. The course is designed to equip students with the analytical techniques and tools necessary for executing effective digital marketing campaigns.

Typically structured over three years, the curriculum includes core modules such as Digital Economy, Data Analytics for Marketing, and Consumer Behavior in the Digital Age. Additionally, students will have opportunities for experiential learning through projects, case studies, and internships, allowing them to gain practical insights into real-world digital marketing applications.

Studying in this university's country provides a unique opportunity to immerse oneself in a vibrant digital economy, rich in innovation and creativity. The diverse cultural landscape enriches the learning experience, allowing students to connect with peers from various backgrounds and perspectives. Graduates will emerge as proficient marketers, ready to tackle the dynamic challenges of the global digital marketplace.

Applicants typically need to have completed secondary education with strong performance in English and Mathematics. A level qualifications or equivalent international qualifications are usually expected. We also encourage applicants to possess a passion for marketing and digital technologies.

International students are generally required to demonstrate proficiency in English through standardized tests, typically achieving scores of around 6.0 to 6.5 in IELTS or equivalent in TOEFL. This ensures that students are well-prepared to engage with course materials and participate in discussions.

International students should ensure they have the necessary documentation for applying for a student visa. This generally includes proof of acceptance into the program, financial capability, and health insurance. Students are encouraged to check the official immigration website of the country for the most up-to-date visa requirements.

• Digital Marketing Manager
• SEO Specialist
• Content Strategist
• Social Media Manager
• Digital Brand Consultant
• Email Marketing Coordinator
• Data Analyst in Marketing
• E-commerce Marketing Specialist