Marketing

The Bachelor of Commerce in Marketing at Dalhousie University equips students with fundamental marketing principles while fostering practical and analytical skills for a rapidly evolving industry. This program covers a comprehensive range of topics including consumer behavior, market research, digital marketing, and strategic brand management, providing students with a robust understanding of both traditional and contemporary marketing strategies.

The curriculum is designed to blend theoretical knowledge with real-world applications, ensuring that students gain hands-on experience through case studies, group projects, and internships with leading organizations. Students will have the opportunity to engage with industry professionals and participate in workshops that enhance their skills in critical thinking, communication, and creativity.

Studying in Canada, known for its multicultural environment, offers international students a unique perspective on global marketing practices. The university's strong connection with businesses and the community allows students to network effectively and gain valuable insights into marketing trends across different industries.

Students applying to the Bachelor of Commerce in Marketing typically need to have completed secondary school with a strong academic record. Required subjects often include English and Mathematics, along with additional courses in Social Sciences or Business-related studies. Each applicant is evaluated holistically based on their academic credentials and any relevant experience.

International students are generally expected to meet proficiency standards in English. This often includes a minimum IELTS score of 6.5 or a TOEFL score of 88, with no individual band lower than 20 (please verify the latest requirements as they may be updated).

International students must apply for a student visa to study in the host country. Required documents typically include proof of acceptance from the university, financial statements, and identification documents. It is advisable for prospective students to check the official government immigration website for the most current and specific visa regulations.

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• Sales Manager
• Advertising Executive
• Product Manager