Marketing

The Bachelor of Science in Marketing at Oregon Institute of Technology is designed to equip students with a comprehensive understanding of marketing principles, strategies, and applications in the modern business environment. The curriculum is structured to blend theoretical knowledge with practical skills, emphasizing the importance of research, consumer behavior, and digital marketing in today's global marketplace.

The course covers various key topics including market analysis, branding, advertising, and integrated marketing communications. Students will engage in hands-on projects, case studies, and internships, providing real-world experience that reinforces classroom learning. Additionally, the program incorporates emerging trends in technology and social media, preparing students for the evolving landscape of marketing.

By studying marketing in the United States, students benefit from exposure to innovative practices and diverse perspectives in a dynamic economic setting. Oregon Institute of Technology's strong industry connections offer valuable networking opportunities and insights into the practical aspects of marketing management.

To be eligible for the Bachelor of Science in Marketing program, prospective students typically need to possess a high school diploma or equivalent. Strong foundational knowledge in mathematics, English, and social sciences is advantageous. Additionally, students may be required to submit standardized test scores or undergo an interview process as part of the admission evaluation.

International students are generally expected to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. A typical IELTS score of 6.5 or higher, or a TOEFL score of 79 or above, may be required for admission. Students should consult the official documentation for specific score requirements and additional options for proving English proficiency.

International students wishing to study in the United States must secure a student visa. Generally, this requires an acceptance letter from the institution, proof of financial means to support their studies, and valid passports. It is crucial for students to check the official requirements for the visa application process and any necessary documents to ensure a smooth transition to studying in the U.S.

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• Advertising Consultant
• Sales Manager
• Public Relations Associate