Bachelor's Degree Business & Management Full Time

Fashion marketing and management

at Savannah College of Art and Design · United States

Duration

4 years

Intake

Fall, Spring

Mode

Full Time

Tuition

On request

About this program

The Bachelor's Degree in Fashion Marketing and Management at the Savannah College of Art and Design combines creativity and analytical skills to prepare students for a dynamic career in the fashion industry. This course explores various aspects of fashion marketing, branding, retail strategies, and consumer behavior. Students delve into market research and learn how to craft compelling marketing campaigns that resonate with different audiences across the globe.

The curriculum typically includes subjects such as fashion merchandising, digital marketing, supply chain management, and trend forecasting. The hands-on experience provided through internships and capstone projects enables students to apply theoretical knowledge in real-world contexts. Participants engage with diverse tools and technologies essential for success in the contemporary marketplace.

Studying in the United States, particularly at SCAD, allows students to immerse themselves in a rich cultural landscape and stay at the forefront of fashion trends. The university's strong connections with industry leaders, as well as its vibrant student community, provide ample networking opportunities and insights into the global fashion market.

Entry requirements

Typical academic prerequisites include a high school diploma or equivalent. Prospective students are encouraged to present a portfolio showcasing their creativity and relevant experience, along with references or recommendation letters that reflect their interest in the fashion industry.

English: International students are generally expected to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. Minimum scores may vary, so it's advisable to check specific requirements as they may differ by program.

International students: International students planning to study in the United States should apply for a student visa. Necessary documents typically include a valid passport, proof of enrollment in a university, and financial statements. It's crucial to verify the latest visa application guidelines and requirements from official sources.