Marketing

Overview of the Marketing Program

The Bachelor’s degree in Marketing at the University of Mary Washington is designed to equip students with essential skills and knowledge required to excel in the dynamic field of marketing. The program covers various fundamental aspects of marketing including consumer behavior, market research, branding, digital marketing, and strategic management. The curriculum is structured to provide theoretical foundations and practical applications, ensuring that students can navigate the complexities of the marketing landscape.

Throughout the program, students will engage in hands-on projects, case studies, and collaborative learning experiences that hone their analytical and creative skills. The interdisciplinary approach of the course allows students to explore how marketing functions in various business contexts while integrating concepts from psychology, economics, and communications.

Studying in the United States offers international students unique opportunities to gain insights into one of the world's largest markets and learn from experienced faculty members who bring real-world experiences into the classroom. The vibrant campus community and access to networking opportunities prepare students to thrive in global marketing environments.

To enroll in the Bachelor’s degree in Marketing, applicants typically need to have completed secondary school with a strong academic record. Ideal candidates will have a background in mathematics and communication, along with a demonstrated interest in business principles. While standardized test scores may not be necessary, successful applicants often present strong results in relevant subjects.

International students must demonstrate proficiency in English. Typically, this requires a minimum IELTS score of 6.5 or TOEFL score of 79. However, requirements may vary, and students are advised to check specific program details for precise expectations.

International students interested in applying for the program will need to secure a student visa. This generally requires maintaining enrollment status, proof of financial support, and completion of necessary documentation when applying. It is essential for prospective students to check the official regulations regarding visas and required documents specific to their circumstances.

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• Advertising Coordinator
• Public Relations Manager
• Sales Representative
• E-commerce Manager